Your business presence carries your energy into the world, igniting recognition, resonance, and invitations to new opportunities.
Align your brand experience
meet barb pritchard of infinity brand design
with the magnitude of the work you’re here to lead
You’re not afraid of being visible.
You’ve already built a business that transforms lives and creates ripples.
But even for leaders like you, there comes a moment
Supports the legacy you’re here to build.
You’re ready for an opulent brand experience that matches the evolution you’ve stepped into and
- The visuals look fine, but they don’t carry the full frequency of who you’ve become.
- The systems and experiences work ok, but they don’t feel as seamless and intentional as the depth of your mission.
- You’re stepping into new opportunities and your current brand doesn’t yet speak at the level you’re operating.
When you look at your brand as a whole and feel a quiet tension:
From the start
To fit into someone else’s mold.
I’ve never been one to round out my edges
I knew even some of the biggest brands were missing something crucial:
→ The energetic imprint that makes people feel, instantly, who you are and what you stand for.
From the start
To fit into someone else’s mold.
Early in my career, I worked with Fortune 100 and 500 brands. I was shaping visual identities and print and digital experiences for industry giants, but I kept feeling the same question rise up inside me:
I’ve never been one to round out my edges
“If the biggest brands in the world can move people through shared values, why couldn’t purpose-led businesses harness that same magic, authentically, from within?”
Your brand carries your evolution into every touchpoint so the people meant for your work recognize you instantly.
I’m Barb.
Brand strategist, intuitive designer, and creative partner for visionaries who are shaping legacies.
and translating that into a brand experience that feels resonant and magnetic.
My magic lies in sensing the evolution you’ve stepped into — even if you’re still finding words for it...
- Fortune 100 brand expertise blended with soul-led strategy
- Focused, intentional creative execution
- An intuitive understanding of how you want your business to feel, not just how it looks
I see the moments when visionaries like you realize your business presence no longer fits the magnitude of the work you’re here to create.
I sense the gap between who you’ve become and how the world sees you.
And I help bridge that gap—translating your passion and vision into a brand experience, a brand ecosystem, that feels as intentional and magnetic as you are.
A powerful mix of energy, purpose, and passion
I believe there’s magic inside every visionary
That shapes how you’re seen and felt, guiding your work to inspire change and create impact.
I can feel people’s energy.
Over two decades ago, I started designing brands and websites because I loved how visuals could communicate without words. It felt like a practical application of all my years of fine art training. But it didn’t take long to realize my real gift went deeper than color palettes or logos.
When we work together, I bring:
Because your brand is meant to speak your energy long before you do. And I’m here to help make that happen.
A Shared Mission
Your calling creates real change in the world.
Mine is to become a partner in your mission, amplifying your purpose so it's magnetic and memorable.
Through strategy, intuition, and design, your brand becomes an energetic match for your next level — resonant, recognizable, and rooted in truth.
And that's where our missions meet: using our collective gifts for good, to make the world a better place.
Fun Facts
The Roman Forum in Rome, Italy. I love the history, the food, the culture.
FAVE place in the world
Mom to two mini-panthers who are often my little shadows or in my lap.
NUMBER OF PETS
Married to my love in a castle officiated by Gandalf (true story)
FAVORITe memory
I'm a 6/2 Splenic Projector. I’m here to see what others can’t and guide through intuition, not effort.
Human design
Non-alcoholic: S'mores tea by Republic of Tea
Alcoholic: Deep Eddy lemon w/ Sprite or Spiked Irish Coffee
fave drink
Love to play D&D w/ my husband and our friends and dress up for Renaissance Faire! We go every year.
nerdy stuff
The greatest magnetism comes from full energetic harmony.
Carries your energy into rooms you haven’t even entered yet so people feel like they know you before you’ve spoken a word.
Embodies who you’ve evolved into and the legacy you’re here to create.
Moves with spaciousness and ease, instead of friction or overwhelm.
If you’re sensing
It’s time for your brand experience to feel as soul-aligned as the work you’re leading